What is this Block and what does it tell me?
Google Analytics Premium is a full-service web analytics and monitoring tool that provides data around users, sessions, and website engagement, giving you a deeper understanding of your customer experience.
Give users the ability to easily run any report that can be found in GA’s native reporting platform, and analyze your full GAP data set, all within Looker’s snappy, intuitive interface. Use this Block to explore website engagement and user retention across audience types and sources to identify behavioral trends and friction points for all your various cohorts customers. Take advantage of the deeper, more complex analysis possible with this premium offering, including customizable funnels and attribution models, to get a complete picture of the customer journey through your web page.
Data types and technical info
This Block was modeled around data from DoubleClick as exported using Google's BigQuery Transfer Services. It models around many of the core entities in DoubleClick. Additional analysis, modeling logic, and custom objects should be added to help this Block meet your business needs.
Please note that Partner Blocks are only available to current and prospective customers. Please reach out to your assigned Looker Analyst for questions and/or assistance implementing this Block. Included below are some sample screenshots of a few out of the many dashboards that can be created with this Block:
Sessions and Visitors - find every critical metric and evaluate your website usage in it’s entirety, then drill down on any trend to understand behavior at the individual user level
Bounce Rates - identify the pages, content, and functionality driving customers off your website and smooth any friction points to increase customer engagement
Customizable Funnels - dynamically analyze user flow through various stages of your web site to drive customers towards top content
How to implement this Block
You can either download the entire block from this Github repo, directly into your Looker application by following the directions outlined here, or selectively migrate pieces of the block by simply copying + pasting the block LookML into your Looker instance.
If you don't have a Github account, we encourage you to create one for easy access to this block. If you don't have access to the repo, or cannot make a Github account, please contact a Looker Analyst or email firstname.lastname@example.org and we'd be happy to help.