Raw event data isn’t structured in the best format for analytics
Sessionization will add key elements to the data that allow us to better understand and optimize user experience, conversion rates, and user retention
Documentation and guides to implementing sessionization:
1. Basic Event Sessionization
Construct sessions out of individual user event streams in order to get an idea of how users flow through and engage with a site. By assigning a unique Session ID to each event, we can explore and answer some interesting questions to improve a user’s retention and conversion.
2. Custom Event Funnel
Once your event data is sessionized, a simple funnel explorer Block can help you visualize custom flows through your site.