Jackpocket (mobile startup) is looking for a Director of Analytics (NYC)

[Michelle_Wong]

What’s the company?
Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We’re creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

What’s the role?
As the Director of Analytics, you will lead and grow the Analytics team and work with Engineering to build out the analytics infrastructure. The role will require getting your hands dirty and solving hard analytical problems for the business, taking a seat at the table alongside Marketing, Product, and Strategy.

This leader is responsible for producing analytics as well as insights, and will both guide and do some of the work themselves across a wide area of responsibilities, including:

Marketing & Product

• Paid acquisition optimization, including CAC/LTV forecasting, multi-attribution models
• Television, radio, and other ATL (above the line) geo-lift attribution
• Brand awareness/affinity metrics
• User segmentation and cohort retention analysis
• Dig deeper into the drivers for performance / funnel optimization; improve monetization for key features and onboarding
• Best practices for A/B testing, consistent analysis and reporting of results

Strategy & Finance

• Standardize KPIs and dashboards
• Ensure solid understanding of and control over our core financial engine
• Define business questions that need to be answered and determine appropriate analytics models, in addition to identifying and readying relevant data sources for analysis
• Review and refine business cases related to various company opportunities whether it be cost savings analysis, pricing analysis, impact to players post launch, etc.

Where is the position based?
New York City, NY

How can I apply?

boards.greenhouse.io

Director of Analytics

New York, NY